Our Story: From Behind the Lens to Changing Lives
How a real estate photographer witnessed the struggles of hardworking agents and decided to create a better, more affordable way to connect with sellers.
Meet Our Founder
Watch Shawn Sims share the personal story behind PropertyMatch
Founder Story Video
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Video will showcase Shawn's journey from TrueVine Photography to PropertyMatch
The Reality Behind the Camera
As the owner of TrueVine Photography, I spent years working closely with real estate agents, capturing the beautiful properties they were trying to sell.
But behind every photo shoot, I witnessed something that broke my heart: talented, hardworking agents struggling just to survive.
While everyone assumes realtors are making tons of money, the truth is that most agents—especially in their early years—are barely keeping their heads above water. They're passionate about helping families find homes, but the financial pressure is crushing.
I watched too many good agents leave the industry not because they weren't skilled, but because they simply couldn't afford the expensive lead generation costs from platforms like Zillow, Realtor.com, and Trulia.

Shawn Sims
Founder & CEO
TrueVine Photography
The Problem We Witnessed
The real estate industry had a big problem: great agents were being priced out of success.
Expensive Lead Costs
Platforms like Zillow, Realtor.com, and Trulia were charging premium prices that many agents simply couldn't afford.
Survival Mode
Talented agents were leaving the industry not due to lack of skill, but because they couldn't financially sustain their careers.
Misunderstood Reality
While people assumed all realtors were wealthy, most were struggling to make ends meet, especially early-career agents.
The PropertyMatch Solution
We created a platform that puts agents first—affordable, fair, and designed for success.
Affordable Pricing
We offer lead generation at a fraction of the cost of major platforms. Our point-based system means you only pay for genuine opportunities.
Fair Competition
Our unique 3-bid system ensures every agent has a real chance. No more being outbid by huge brokerages with unlimited budgets.
Built for Success
Every feature is designed to help agents succeed. From our 175 free bonus points to our transparent bidding process—we're rooting for you.
FREE Bonus Points
Every new agent gets 175 free points to start bidding immediately. No upfront costs, no hidden fees.
Our Mission
"To empower real estate agents with affordable, fair access to quality leads, so talented professionals can focus on what they do best—helping families find their perfect home."